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Bird & Branch Design

Bird & Branch Design

GRAPHIC DESIGN AND BRANDING

for businesses
with soul and a story to tell.

GRAPHIC DESIGN AND BRANDING

for businesses
with soul and a story to tell.

Great design Great branding A great business starts with an even greater story

Combine your story with beautiful + functional design, and together we’ll build a brand that connects with your customers, stands out, and gives you the confidence to hit your business goals!

Start Your Branding Journey

Great branding starts with an even greater story.

Combine your story with beautiful + functional design, and together we’ll build a brand that connects with your customers, stands out, and gives you the confidence to hit your business goals!

Start Your Branding Journey
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Graphic Design & Branding services that tell a story and align with your business goals.

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Design Services

CUSTOM BRAND DESIGN

BRAND STRATEGY

CUSTOM WEB DESIGN

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Hi, I'm Renae

I’ve seen first hand the effect a killer brand strategy paired with thoughtful and intelligent design has on a business. And I believe it is from strong foundations that the most successful brands are born (and flourish!)

My passion is helping business owners tell their stories through design, elevating their visual identity and helping them to connect with their dream clients (and feel confident and aligned to smash their biz goals!)

GET TO KNOW ME

Hi, I'm Renae

I’ve seen first hand the effect a killer brand strategy paired with thoughtful and intelligent design has on a business. And I believe it is from strong foundations that the most successful brands are born (and flourish!)


My passion is helping business owners tell their stories through design, elevating their visual identity and helping them to connect with their dream clients (and feel confident and aligned to smash their biz goals!)

GET TO KNOW ME

Client Transformations

You wear many hats as a business owner, and investing money into design is a big ask. But if you’re madly in love with your branding, and clear on your direction and messaging, so much more falls into place! Don’t take it from me, check out these amazing brand transformations!

Brand-Reveal-Insta
NICOLE TEWIERIK COACHING
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Recognition Plus
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Annah Farm
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Ahh-mazing! A shout out to Renae from Bird & Branch. She is the absolute powerhouse behind our rebrand and our ongoing marketing items. Conversations with Renae are easy, she sees our vision every single time and she executes with perfection every time! There is nothing too hard, but mostly she works alongside our business like it is her own, and we are so grateful for that! Thank you for loving our brand like we do and always providing us with amazing designs that hit the brief perfectly every single time!
Chloe Watson & Kirsty Doherty
Recognition plus

the design files

5 Brilliant biz Tools

Behind every successful visual identity, is a killer strategy

Telling your Brand Story doesn’t have to mean telling your life story

Explore more posts

the design files

5 Brilliant biz Tools

Behind every successful visual identity, is a killer strategy

Telling your Brand Story doesn’t have to mean telling your life story

Your Logo Does Not Need to Say Everything About Your Business

MORE POSTS

ready for a brand you love, that tells your story?

If you want to build a brand that looks as great as it feels, connects with your audience and takes your biz from strength to strength, book a call below or fill out the form on my Contact Page and I’ll get back to you!

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@birdandbranchdesign

  • After 13 years of designing brands, I’ve learned that some of the most important conversations happen before anyone opens Illustrator. So here’s round two of the questions I get asked, along with the answers that sometimes stay safely inside my head. No judgement. Just a little more honesty than your average design studio post. 🌿
  • A good website does more than look pretty. It should tell people who you are, what you do, why it matters and, most importantly, why they should choose you. That’s why I approach every website project as a storytelling exercise. Before we get to fonts, colours and layouts, we get clear on the story. Your audience. Your point of difference. The little details that make your business yours. Then we turn all of that into a website that feels like you and makes it easier for the right people to say, “Yep, this is exactly what I’ve been looking for.” Here are a few of the story-driven websites I’ve had the pleasure of bringing to life lately. ✨ If your website is due for a rethink, let’s make sure it’s telling the right story.
  • The irony isn’t lost on me. I spend my days helping businesses show up consistently online, yet when it comes to creating content for my own business, you’ll usually find me deep in a branding project instead. But here’s the thing: Your brand isn’t built by posting every day. It’s built by showing up consistently with a clear message, a recognisable visual identity, and a customer experience that backs it all up. A reel might get someone’s attention. A strong brand is what makes them remember you. So if you’ve been beating yourself up for not posting enough lately, focus on the foundations first. The content becomes a whole lot easier when the brand behind it is doing the heavy lifting.
  • Want a brand experience that feels as thoughtful as the business behind it? ✨ The best branding doesn’t just look beautiful. 
It captures your values, connects with your clients, and gives your business the confidence to grow with clarity and consistency. Joel from New Style Property Group shared that one of the biggest standouts of the process was how deeply we explored the business itself- the values, future vision, and client experience behind the brand. Because great design is never just about aesthetics. 
It’s about creating a brand that genuinely feels like you. #branddesign #australiangraphicdesigner
  • When Joel from New Style Property Group came to me, his vision was clear: he wanted a real estate brand that felt professional, classy, recognisable, and consistent. But more than that, he wanted something that reflected his unique approach to property. Joel’s business isn’t just about buying and selling homes. It’s about helping clients present their properties beautifully, reducing stress, and guiding them through some of life’s biggest milestones with genuine care. With a Pinterest board filled with rich jewel tones, Art Deco details and elegant typography, we developed a brand that was refined and distinctive, but still approachable and welcoming. Because while Joel offers a premium level of service, the brand needed to feel warm and human, not overly luxurious or intimidating. One of my favourite elements to create was the custom geometric pattern. Inspired by Art Deco design, this pattern weaves together subtle illustrations that tell the story of the business: 
🛏️ A bed, representing property styling
🏠 A house, symbolising home and real estate
🌳 Trees, reflecting community and place
💡 Lamps and interiors, highlighting thoughtful presentation The pattern creates a visual language that can grow with the business as new services and sub-brands are introduced over time. The final identity feels exactly as Joel envisioned:
✔ Sophisticated but approachable
✔ Stylish but grounded
✔ Professional yet personal
✔ Designed to grow alongside the business At its heart, New Style Property Group is about more than property. It’s about service, presentation, and helping people move confidently into their next chapter. And that’s exactly what the brand was designed to reflect. ✨ Australia | Brand Identity & Custom Website
  • There’s a reason why I don’t design ‘just a logo.’ It’s because you’d be missing out on all this! ☝🏻 Helping me illustrate my point is the new brand for the nicest guy in real estate, Joel from @joelrugenewstyleproperty When you have a visual brand (vs just a logo) you have: 👉🏼 Confidence (you have a framework around which everything you create visually is based), 👉🏼 Cohesiveness (everything works together to deliver your message consistently) 👉🏼 Credibility (you can’t deliver a premium service without looking the part!) Still want ‘just a logo?’
  • Honest conversations make better brands 🌿 These are some of the questions I’ve had over the years… and the unfiltered answers. I’m an open book- so ask away! Are there any questions you’ve always wanted to ask about working with a graphic designer?
  • I’ve been involved in many discussions about AI and its use in business of late, and don’t get me wrong, it can be very valuable! But let’s see how it stacks up against a graphic designer… AI might be fast, convenient and cheap, but it can’t replace: Human intuition Originality Strategy + Intention Taste + Refinement Soul! {P.S it also won’t generate all of the correct logo files for you, or tell you how to use them!}
Say hey on Instagram!
After 13 years of designing brands, I’ve learned that some of the most important conversations happen before anyone opens Illustrator. So here’s round two of the questions I get asked, along with the answers that sometimes stay safely inside my head. No judgement. Just a little more honesty than your average design studio post. 🌿
After 13 years of designing brands, I’ve learned that some of the most important conversations happen before anyone opens Illustrator. So here’s round two of the questions I get asked, along with the answers that sometimes stay safely inside my head. No judgement. Just a little more honesty than your average design studio post. 🌿
After 13 years of designing brands, I’ve learned that some of the most important conversations happen before anyone opens Illustrator. So here’s round two of the questions I get asked, along with the answers that sometimes stay safely inside my head. No judgement. Just a little more honesty than your average design studio post. 🌿
After 13 years of designing brands, I’ve learned that some of the most important conversations happen before anyone opens Illustrator. So here’s round two of the questions I get asked, along with the answers that sometimes stay safely inside my head. No judgement. Just a little more honesty than your average design studio post. 🌿
After 13 years of designing brands, I’ve learned that some of the most important conversations happen before anyone opens Illustrator. So here’s round two of the questions I get asked, along with the answers that sometimes stay safely inside my head. No judgement. Just a little more honesty than your average design studio post. 🌿
After 13 years of designing brands, I’ve learned that some of the most important conversations happen before anyone opens Illustrator. So here’s round two of the questions I get asked, along with the answers that sometimes stay safely inside my head. No judgement. Just a little more honesty than your average design studio post. 🌿
After 13 years of designing brands, I’ve learned that some of the most important conversations happen before anyone opens Illustrator. So here’s round two of the questions I get asked, along with the answers that sometimes stay safely inside my head. No judgement. Just a little more honesty than your average design studio post. 🌿
After 13 years of designing brands, I’ve learned that some of the most important conversations happen before anyone opens Illustrator. So here’s round two of the questions I get asked, along with the answers that sometimes stay safely inside my head. No judgement. Just a little more honesty than your average design studio post. 🌿
@birdandbranchdesign
@birdandbranchdesign
•
Follow
After 13 years of designing brands, I’ve learned that some of the most important conversations happen before anyone opens Illustrator. So here’s round two of the questions I get asked, along with the answers that sometimes stay safely inside my head. No judgement. Just a little more honesty than your average design studio post. 🌿
4 days ago
View on Instagram |
1/8
A good website does more than look pretty. It should tell people who you are, what you do, why it matters and, most importantly, why they should choose you. That’s why I approach every website project as a storytelling exercise. Before we get to fonts, colours and layouts, we get clear on the story. Your audience. Your point of difference. The little details that make your business yours. Then we turn all of that into a website that feels like you and makes it easier for the right people to say, “Yep, this is exactly what I’ve been looking for.” Here are a few of the story-driven websites I’ve had the pleasure of bringing to life lately. ✨ If your website is due for a rethink, let’s make sure it’s telling the right story.
A good website does more than look pretty. It should tell people who you are, what you do, why it matters and, most importantly, why they should choose you. That’s why I approach every website project as a storytelling exercise. Before we get to fonts, colours and layouts, we get clear on the story. Your audience. Your point of difference. The little details that make your business yours. Then we turn all of that into a website that feels like you and makes it easier for the right people to say, “Yep, this is exactly what I’ve been looking for.” Here are a few of the story-driven websites I’ve had the pleasure of bringing to life lately. ✨ If your website is due for a rethink, let’s make sure it’s telling the right story.
A good website does more than look pretty. It should tell people who you are, what you do, why it matters and, most importantly, why they should choose you. That’s why I approach every website project as a storytelling exercise. Before we get to fonts, colours and layouts, we get clear on the story. Your audience. Your point of difference. The little details that make your business yours. Then we turn all of that into a website that feels like you and makes it easier for the right people to say, “Yep, this is exactly what I’ve been looking for.” Here are a few of the story-driven websites I’ve had the pleasure of bringing to life lately. ✨ If your website is due for a rethink, let’s make sure it’s telling the right story.
A good website does more than look pretty. It should tell people who you are, what you do, why it matters and, most importantly, why they should choose you. That’s why I approach every website project as a storytelling exercise. Before we get to fonts, colours and layouts, we get clear on the story. Your audience. Your point of difference. The little details that make your business yours. Then we turn all of that into a website that feels like you and makes it easier for the right people to say, “Yep, this is exactly what I’ve been looking for.” Here are a few of the story-driven websites I’ve had the pleasure of bringing to life lately. ✨ If your website is due for a rethink, let’s make sure it’s telling the right story.
A good website does more than look pretty. It should tell people who you are, what you do, why it matters and, most importantly, why they should choose you. That’s why I approach every website project as a storytelling exercise. Before we get to fonts, colours and layouts, we get clear on the story. Your audience. Your point of difference. The little details that make your business yours. Then we turn all of that into a website that feels like you and makes it easier for the right people to say, “Yep, this is exactly what I’ve been looking for.” Here are a few of the story-driven websites I’ve had the pleasure of bringing to life lately. ✨ If your website is due for a rethink, let’s make sure it’s telling the right story.
A good website does more than look pretty. It should tell people who you are, what you do, why it matters and, most importantly, why they should choose you. That’s why I approach every website project as a storytelling exercise. Before we get to fonts, colours and layouts, we get clear on the story. Your audience. Your point of difference. The little details that make your business yours. Then we turn all of that into a website that feels like you and makes it easier for the right people to say, “Yep, this is exactly what I’ve been looking for.” Here are a few of the story-driven websites I’ve had the pleasure of bringing to life lately. ✨ If your website is due for a rethink, let’s make sure it’s telling the right story.
A good website does more than look pretty. It should tell people who you are, what you do, why it matters and, most importantly, why they should choose you. That’s why I approach every website project as a storytelling exercise. Before we get to fonts, colours and layouts, we get clear on the story. Your audience. Your point of difference. The little details that make your business yours. Then we turn all of that into a website that feels like you and makes it easier for the right people to say, “Yep, this is exactly what I’ve been looking for.” Here are a few of the story-driven websites I’ve had the pleasure of bringing to life lately. ✨ If your website is due for a rethink, let’s make sure it’s telling the right story.
@birdandbranchdesign
@birdandbranchdesign
•
Follow
A good website does more than look pretty. It should tell people who you are, what you do, why it matters and, most importantly, why they should choose you. That’s why I approach every website project as a storytelling exercise. Before we get to fonts, colours and layouts, we get clear on the story. Your audience. Your point of difference. The little details that make your business yours. Then we turn all of that into a website that feels like you and makes it easier for the right people to say, “Yep, this is exactly what I’ve been looking for.” Here are a few of the story-driven websites I’ve had the pleasure of bringing to life lately. ✨ If your website is due for a rethink, let’s make sure it’s telling the right story.
5 days ago
View on Instagram |
2/8
@birdandbranchdesign
@birdandbranchdesign
•
Follow
The irony isn’t lost on me. I spend my days helping businesses show up consistently online, yet when it comes to creating content for my own business, you’ll usually find me deep in a branding project instead. But here’s the thing: Your brand isn’t built by posting every day. It’s built by showing up consistently with a clear message, a recognisable visual identity, and a customer experience that backs it all up. A reel might get someone’s attention. A strong brand is what makes them remember you. So if you’ve been beating yourself up for not posting enough lately, focus on the foundations first. The content becomes a whole lot easier when the brand behind it is doing the heavy lifting.
3 months ago
View on Instagram |
3/8
Want a brand experience that feels as thoughtful as the business behind it? ✨ The best branding doesn’t just look beautiful. 
It captures your values, connects with your clients, and gives your business the confidence to grow with clarity and consistency. Joel from New Style Property Group shared that one of the biggest standouts of the process was how deeply we explored the business itself- the values, future vision, and client experience behind the brand. Because great design is never just about aesthetics. 
It’s about creating a brand that genuinely feels like you. #branddesign #australiangraphicdesigner
Want a brand experience that feels as thoughtful as the business behind it? ✨ The best branding doesn’t just look beautiful. 
It captures your values, connects with your clients, and gives your business the confidence to grow with clarity and consistency. Joel from New Style Property Group shared that one of the biggest standouts of the process was how deeply we explored the business itself- the values, future vision, and client experience behind the brand. Because great design is never just about aesthetics. 
It’s about creating a brand that genuinely feels like you. #branddesign #australiangraphicdesigner
Want a brand experience that feels as thoughtful as the business behind it? ✨ The best branding doesn’t just look beautiful. 
It captures your values, connects with your clients, and gives your business the confidence to grow with clarity and consistency. Joel from New Style Property Group shared that one of the biggest standouts of the process was how deeply we explored the business itself- the values, future vision, and client experience behind the brand. Because great design is never just about aesthetics. 
It’s about creating a brand that genuinely feels like you. #branddesign #australiangraphicdesigner
Want a brand experience that feels as thoughtful as the business behind it? ✨ The best branding doesn’t just look beautiful. 
It captures your values, connects with your clients, and gives your business the confidence to grow with clarity and consistency. Joel from New Style Property Group shared that one of the biggest standouts of the process was how deeply we explored the business itself- the values, future vision, and client experience behind the brand. Because great design is never just about aesthetics. 
It’s about creating a brand that genuinely feels like you. #branddesign #australiangraphicdesigner
@birdandbranchdesign
@birdandbranchdesign
•
Follow
Want a brand experience that feels as thoughtful as the business behind it? ✨ The best branding doesn’t just look beautiful. 
It captures your values, connects with your clients, and gives your business the confidence to grow with clarity and consistency. Joel from New Style Property Group shared that one of the biggest standouts of the process was how deeply we explored the business itself- the values, future vision, and client experience behind the brand. Because great design is never just about aesthetics. 
It’s about creating a brand that genuinely feels like you. #branddesign #australiangraphicdesigner
3 months ago
View on Instagram |
4/8
When Joel from New Style Property Group came to me, his vision was clear: he wanted a real estate brand that felt professional, classy, recognisable, and consistent. But more than that, he wanted something that reflected his unique approach to property. Joel’s business isn’t just about buying and selling homes. It’s about helping clients present their properties beautifully, reducing stress, and guiding them through some of life’s biggest milestones with genuine care. With a Pinterest board filled with rich jewel tones, Art Deco details and elegant typography, we developed a brand that was refined and distinctive, but still approachable and welcoming. Because while Joel offers a premium level of service, the brand needed to feel warm and human, not overly luxurious or intimidating. One of my favourite elements to create was the custom geometric pattern. Inspired by Art Deco design, this pattern weaves together subtle illustrations that tell the story of the business: 
🛏️ A bed, representing property styling
🏠 A house, symbolising home and real estate
🌳 Trees, reflecting community and place
💡 Lamps and interiors, highlighting thoughtful presentation The pattern creates a visual language that can grow with the business as new services and sub-brands are introduced over time. The final identity feels exactly as Joel envisioned:
✔ Sophisticated but approachable
✔ Stylish but grounded
✔ Professional yet personal
✔ Designed to grow alongside the business At its heart, New Style Property Group is about more than property. It’s about service, presentation, and helping people move confidently into their next chapter. And that’s exactly what the brand was designed to reflect. ✨ Australia | Brand Identity & Custom Website
When Joel from New Style Property Group came to me, his vision was clear: he wanted a real estate brand that felt professional, classy, recognisable, and consistent. But more than that, he wanted something that reflected his unique approach to property. Joel’s business isn’t just about buying and selling homes. It’s about helping clients present their properties beautifully, reducing stress, and guiding them through some of life’s biggest milestones with genuine care. With a Pinterest board filled with rich jewel tones, Art Deco details and elegant typography, we developed a brand that was refined and distinctive, but still approachable and welcoming. Because while Joel offers a premium level of service, the brand needed to feel warm and human, not overly luxurious or intimidating. One of my favourite elements to create was the custom geometric pattern. Inspired by Art Deco design, this pattern weaves together subtle illustrations that tell the story of the business: 
🛏️ A bed, representing property styling
🏠 A house, symbolising home and real estate
🌳 Trees, reflecting community and place
💡 Lamps and interiors, highlighting thoughtful presentation The pattern creates a visual language that can grow with the business as new services and sub-brands are introduced over time. The final identity feels exactly as Joel envisioned:
✔ Sophisticated but approachable
✔ Stylish but grounded
✔ Professional yet personal
✔ Designed to grow alongside the business At its heart, New Style Property Group is about more than property. It’s about service, presentation, and helping people move confidently into their next chapter. And that’s exactly what the brand was designed to reflect. ✨ Australia | Brand Identity & Custom Website
When Joel from New Style Property Group came to me, his vision was clear: he wanted a real estate brand that felt professional, classy, recognisable, and consistent. But more than that, he wanted something that reflected his unique approach to property. Joel’s business isn’t just about buying and selling homes. It’s about helping clients present their properties beautifully, reducing stress, and guiding them through some of life’s biggest milestones with genuine care. With a Pinterest board filled with rich jewel tones, Art Deco details and elegant typography, we developed a brand that was refined and distinctive, but still approachable and welcoming. Because while Joel offers a premium level of service, the brand needed to feel warm and human, not overly luxurious or intimidating. One of my favourite elements to create was the custom geometric pattern. Inspired by Art Deco design, this pattern weaves together subtle illustrations that tell the story of the business: 
🛏️ A bed, representing property styling
🏠 A house, symbolising home and real estate
🌳 Trees, reflecting community and place
💡 Lamps and interiors, highlighting thoughtful presentation The pattern creates a visual language that can grow with the business as new services and sub-brands are introduced over time. The final identity feels exactly as Joel envisioned:
✔ Sophisticated but approachable
✔ Stylish but grounded
✔ Professional yet personal
✔ Designed to grow alongside the business At its heart, New Style Property Group is about more than property. It’s about service, presentation, and helping people move confidently into their next chapter. And that’s exactly what the brand was designed to reflect. ✨ Australia | Brand Identity & Custom Website
When Joel from New Style Property Group came to me, his vision was clear: he wanted a real estate brand that felt professional, classy, recognisable, and consistent. But more than that, he wanted something that reflected his unique approach to property. Joel’s business isn’t just about buying and selling homes. It’s about helping clients present their properties beautifully, reducing stress, and guiding them through some of life’s biggest milestones with genuine care. With a Pinterest board filled with rich jewel tones, Art Deco details and elegant typography, we developed a brand that was refined and distinctive, but still approachable and welcoming. Because while Joel offers a premium level of service, the brand needed to feel warm and human, not overly luxurious or intimidating. One of my favourite elements to create was the custom geometric pattern. Inspired by Art Deco design, this pattern weaves together subtle illustrations that tell the story of the business: 
🛏️ A bed, representing property styling
🏠 A house, symbolising home and real estate
🌳 Trees, reflecting community and place
💡 Lamps and interiors, highlighting thoughtful presentation The pattern creates a visual language that can grow with the business as new services and sub-brands are introduced over time. The final identity feels exactly as Joel envisioned:
✔ Sophisticated but approachable
✔ Stylish but grounded
✔ Professional yet personal
✔ Designed to grow alongside the business At its heart, New Style Property Group is about more than property. It’s about service, presentation, and helping people move confidently into their next chapter. And that’s exactly what the brand was designed to reflect. ✨ Australia | Brand Identity & Custom Website
When Joel from New Style Property Group came to me, his vision was clear: he wanted a real estate brand that felt professional, classy, recognisable, and consistent. But more than that, he wanted something that reflected his unique approach to property. Joel’s business isn’t just about buying and selling homes. It’s about helping clients present their properties beautifully, reducing stress, and guiding them through some of life’s biggest milestones with genuine care. With a Pinterest board filled with rich jewel tones, Art Deco details and elegant typography, we developed a brand that was refined and distinctive, but still approachable and welcoming. Because while Joel offers a premium level of service, the brand needed to feel warm and human, not overly luxurious or intimidating. One of my favourite elements to create was the custom geometric pattern. Inspired by Art Deco design, this pattern weaves together subtle illustrations that tell the story of the business: 
🛏️ A bed, representing property styling
🏠 A house, symbolising home and real estate
🌳 Trees, reflecting community and place
💡 Lamps and interiors, highlighting thoughtful presentation The pattern creates a visual language that can grow with the business as new services and sub-brands are introduced over time. The final identity feels exactly as Joel envisioned:
✔ Sophisticated but approachable
✔ Stylish but grounded
✔ Professional yet personal
✔ Designed to grow alongside the business At its heart, New Style Property Group is about more than property. It’s about service, presentation, and helping people move confidently into their next chapter. And that’s exactly what the brand was designed to reflect. ✨ Australia | Brand Identity & Custom Website
When Joel from New Style Property Group came to me, his vision was clear: he wanted a real estate brand that felt professional, classy, recognisable, and consistent. But more than that, he wanted something that reflected his unique approach to property. Joel’s business isn’t just about buying and selling homes. It’s about helping clients present their properties beautifully, reducing stress, and guiding them through some of life’s biggest milestones with genuine care. With a Pinterest board filled with rich jewel tones, Art Deco details and elegant typography, we developed a brand that was refined and distinctive, but still approachable and welcoming. Because while Joel offers a premium level of service, the brand needed to feel warm and human, not overly luxurious or intimidating. One of my favourite elements to create was the custom geometric pattern. Inspired by Art Deco design, this pattern weaves together subtle illustrations that tell the story of the business: 
🛏️ A bed, representing property styling
🏠 A house, symbolising home and real estate
🌳 Trees, reflecting community and place
💡 Lamps and interiors, highlighting thoughtful presentation The pattern creates a visual language that can grow with the business as new services and sub-brands are introduced over time. The final identity feels exactly as Joel envisioned:
✔ Sophisticated but approachable
✔ Stylish but grounded
✔ Professional yet personal
✔ Designed to grow alongside the business At its heart, New Style Property Group is about more than property. It’s about service, presentation, and helping people move confidently into their next chapter. And that’s exactly what the brand was designed to reflect. ✨ Australia | Brand Identity & Custom Website
When Joel from New Style Property Group came to me, his vision was clear: he wanted a real estate brand that felt professional, classy, recognisable, and consistent. But more than that, he wanted something that reflected his unique approach to property. Joel’s business isn’t just about buying and selling homes. It’s about helping clients present their properties beautifully, reducing stress, and guiding them through some of life’s biggest milestones with genuine care. With a Pinterest board filled with rich jewel tones, Art Deco details and elegant typography, we developed a brand that was refined and distinctive, but still approachable and welcoming. Because while Joel offers a premium level of service, the brand needed to feel warm and human, not overly luxurious or intimidating. One of my favourite elements to create was the custom geometric pattern. Inspired by Art Deco design, this pattern weaves together subtle illustrations that tell the story of the business: 
🛏️ A bed, representing property styling
🏠 A house, symbolising home and real estate
🌳 Trees, reflecting community and place
💡 Lamps and interiors, highlighting thoughtful presentation The pattern creates a visual language that can grow with the business as new services and sub-brands are introduced over time. The final identity feels exactly as Joel envisioned:
✔ Sophisticated but approachable
✔ Stylish but grounded
✔ Professional yet personal
✔ Designed to grow alongside the business At its heart, New Style Property Group is about more than property. It’s about service, presentation, and helping people move confidently into their next chapter. And that’s exactly what the brand was designed to reflect. ✨ Australia | Brand Identity & Custom Website
@birdandbranchdesign
@birdandbranchdesign
•
Follow
When Joel from New Style Property Group came to me, his vision was clear: he wanted a real estate brand that felt professional, classy, recognisable, and consistent. But more than that, he wanted something that reflected his unique approach to property. Joel’s business isn’t just about buying and selling homes. It’s about helping clients present their properties beautifully, reducing stress, and guiding them through some of life’s biggest milestones with genuine care. With a Pinterest board filled with rich jewel tones, Art Deco details and elegant typography, we developed a brand that was refined and distinctive, but still approachable and welcoming. Because while Joel offers a premium level of service, the brand needed to feel warm and human, not overly luxurious or intimidating. One of my favourite elements to create was the custom geometric pattern. Inspired by Art Deco design, this pattern weaves together subtle illustrations that tell the story of the business: 
🛏️ A bed, representing property styling
🏠 A house, symbolising home and real estate
🌳 Trees, reflecting community and place
💡 Lamps and interiors, highlighting thoughtful presentation The pattern creates a visual language that can grow with the business as new services and sub-brands are introduced over time. The final identity feels exactly as Joel envisioned:
✔ Sophisticated but approachable
✔ Stylish but grounded
✔ Professional yet personal
✔ Designed to grow alongside the business At its heart, New Style Property Group is about more than property. It’s about service, presentation, and helping people move confidently into their next chapter. And that’s exactly what the brand was designed to reflect. ✨ Australia | Brand Identity & Custom Website
4 months ago
View on Instagram |
5/8
There’s a reason why I don’t design ‘just a logo.’ It’s because you’d be missing out on all this! ☝🏻 Helping me illustrate my point is the new brand for the nicest guy in real estate, Joel from @joelrugenewstyleproperty When you have a visual brand (vs just a logo) you have: 👉🏼 Confidence (you have a framework around which everything you create visually is based), 👉🏼 Cohesiveness (everything works together to deliver your message consistently) 👉🏼 Credibility (you can’t deliver a premium service without looking the part!) Still want ‘just a logo?’
There’s a reason why I don’t design ‘just a logo.’ It’s because you’d be missing out on all this! ☝🏻 Helping me illustrate my point is the new brand for the nicest guy in real estate, Joel from @joelrugenewstyleproperty When you have a visual brand (vs just a logo) you have: 👉🏼 Confidence (you have a framework around which everything you create visually is based), 👉🏼 Cohesiveness (everything works together to deliver your message consistently) 👉🏼 Credibility (you can’t deliver a premium service without looking the part!) Still want ‘just a logo?’
There’s a reason why I don’t design ‘just a logo.’ It’s because you’d be missing out on all this! ☝🏻 Helping me illustrate my point is the new brand for the nicest guy in real estate, Joel from @joelrugenewstyleproperty When you have a visual brand (vs just a logo) you have: 👉🏼 Confidence (you have a framework around which everything you create visually is based), 👉🏼 Cohesiveness (everything works together to deliver your message consistently) 👉🏼 Credibility (you can’t deliver a premium service without looking the part!) Still want ‘just a logo?’
There’s a reason why I don’t design ‘just a logo.’ It’s because you’d be missing out on all this! ☝🏻 Helping me illustrate my point is the new brand for the nicest guy in real estate, Joel from @joelrugenewstyleproperty When you have a visual brand (vs just a logo) you have: 👉🏼 Confidence (you have a framework around which everything you create visually is based), 👉🏼 Cohesiveness (everything works together to deliver your message consistently) 👉🏼 Credibility (you can’t deliver a premium service without looking the part!) Still want ‘just a logo?’
There’s a reason why I don’t design ‘just a logo.’ It’s because you’d be missing out on all this! ☝🏻 Helping me illustrate my point is the new brand for the nicest guy in real estate, Joel from @joelrugenewstyleproperty When you have a visual brand (vs just a logo) you have: 👉🏼 Confidence (you have a framework around which everything you create visually is based), 👉🏼 Cohesiveness (everything works together to deliver your message consistently) 👉🏼 Credibility (you can’t deliver a premium service without looking the part!) Still want ‘just a logo?’
There’s a reason why I don’t design ‘just a logo.’ It’s because you’d be missing out on all this! ☝🏻 Helping me illustrate my point is the new brand for the nicest guy in real estate, Joel from @joelrugenewstyleproperty When you have a visual brand (vs just a logo) you have: 👉🏼 Confidence (you have a framework around which everything you create visually is based), 👉🏼 Cohesiveness (everything works together to deliver your message consistently) 👉🏼 Credibility (you can’t deliver a premium service without looking the part!) Still want ‘just a logo?’
There’s a reason why I don’t design ‘just a logo.’ It’s because you’d be missing out on all this! ☝🏻 Helping me illustrate my point is the new brand for the nicest guy in real estate, Joel from @joelrugenewstyleproperty When you have a visual brand (vs just a logo) you have: 👉🏼 Confidence (you have a framework around which everything you create visually is based), 👉🏼 Cohesiveness (everything works together to deliver your message consistently) 👉🏼 Credibility (you can’t deliver a premium service without looking the part!) Still want ‘just a logo?’
There’s a reason why I don’t design ‘just a logo.’ It’s because you’d be missing out on all this! ☝🏻 Helping me illustrate my point is the new brand for the nicest guy in real estate, Joel from @joelrugenewstyleproperty When you have a visual brand (vs just a logo) you have: 👉🏼 Confidence (you have a framework around which everything you create visually is based), 👉🏼 Cohesiveness (everything works together to deliver your message consistently) 👉🏼 Credibility (you can’t deliver a premium service without looking the part!) Still want ‘just a logo?’
@birdandbranchdesign
@birdandbranchdesign
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There’s a reason why I don’t design ‘just a logo.’ It’s because you’d be missing out on all this! ☝🏻 Helping me illustrate my point is the new brand for the nicest guy in real estate, Joel from @joelrugenewstyleproperty When you have a visual brand (vs just a logo) you have: 👉🏼 Confidence (you have a framework around which everything you create visually is based), 👉🏼 Cohesiveness (everything works together to deliver your message consistently) 👉🏼 Credibility (you can’t deliver a premium service without looking the part!) Still want ‘just a logo?’
4 months ago
View on Instagram |
6/8
Honest conversations make better brands 🌿 These are some of the questions I’ve had over the years… and the unfiltered answers. I’m an open book- so ask away! Are there any questions you’ve always wanted to ask about working with a graphic designer?
Honest conversations make better brands 🌿 These are some of the questions I’ve had over the years… and the unfiltered answers. I’m an open book- so ask away! Are there any questions you’ve always wanted to ask about working with a graphic designer?
Honest conversations make better brands 🌿 These are some of the questions I’ve had over the years… and the unfiltered answers. I’m an open book- so ask away! Are there any questions you’ve always wanted to ask about working with a graphic designer?
Honest conversations make better brands 🌿 These are some of the questions I’ve had over the years… and the unfiltered answers. I’m an open book- so ask away! Are there any questions you’ve always wanted to ask about working with a graphic designer?
Honest conversations make better brands 🌿 These are some of the questions I’ve had over the years… and the unfiltered answers. I’m an open book- so ask away! Are there any questions you’ve always wanted to ask about working with a graphic designer?
Honest conversations make better brands 🌿 These are some of the questions I’ve had over the years… and the unfiltered answers. I’m an open book- so ask away! Are there any questions you’ve always wanted to ask about working with a graphic designer?
@birdandbranchdesign
@birdandbranchdesign
•
Follow
Honest conversations make better brands 🌿 These are some of the questions I’ve had over the years… and the unfiltered answers. I’m an open book- so ask away! Are there any questions you’ve always wanted to ask about working with a graphic designer?
5 months ago
View on Instagram |
7/8
I’ve been involved in many discussions about AI and its use in business of late, and don’t get me wrong, it can be very valuable! But let’s see how it stacks up against a graphic designer… AI might be fast, convenient and cheap, but it can’t replace: Human intuition Originality Strategy + Intention Taste + Refinement Soul! {P.S it also won’t generate all of the correct logo files for you, or tell you how to use them!}
I’ve been involved in many discussions about AI and its use in business of late, and don’t get me wrong, it can be very valuable! But let’s see how it stacks up against a graphic designer… AI might be fast, convenient and cheap, but it can’t replace: Human intuition Originality Strategy + Intention Taste + Refinement Soul! {P.S it also won’t generate all of the correct logo files for you, or tell you how to use them!}
I’ve been involved in many discussions about AI and its use in business of late, and don’t get me wrong, it can be very valuable! But let’s see how it stacks up against a graphic designer… AI might be fast, convenient and cheap, but it can’t replace: Human intuition Originality Strategy + Intention Taste + Refinement Soul! {P.S it also won’t generate all of the correct logo files for you, or tell you how to use them!}
I’ve been involved in many discussions about AI and its use in business of late, and don’t get me wrong, it can be very valuable! But let’s see how it stacks up against a graphic designer… AI might be fast, convenient and cheap, but it can’t replace: Human intuition Originality Strategy + Intention Taste + Refinement Soul! {P.S it also won’t generate all of the correct logo files for you, or tell you how to use them!}
I’ve been involved in many discussions about AI and its use in business of late, and don’t get me wrong, it can be very valuable! But let’s see how it stacks up against a graphic designer… AI might be fast, convenient and cheap, but it can’t replace: Human intuition Originality Strategy + Intention Taste + Refinement Soul! {P.S it also won’t generate all of the correct logo files for you, or tell you how to use them!}
I’ve been involved in many discussions about AI and its use in business of late, and don’t get me wrong, it can be very valuable! But let’s see how it stacks up against a graphic designer… AI might be fast, convenient and cheap, but it can’t replace: Human intuition Originality Strategy + Intention Taste + Refinement Soul! {P.S it also won’t generate all of the correct logo files for you, or tell you how to use them!}
I’ve been involved in many discussions about AI and its use in business of late, and don’t get me wrong, it can be very valuable! But let’s see how it stacks up against a graphic designer… AI might be fast, convenient and cheap, but it can’t replace: Human intuition Originality Strategy + Intention Taste + Refinement Soul! {P.S it also won’t generate all of the correct logo files for you, or tell you how to use them!}
I’ve been involved in many discussions about AI and its use in business of late, and don’t get me wrong, it can be very valuable! But let’s see how it stacks up against a graphic designer… AI might be fast, convenient and cheap, but it can’t replace: Human intuition Originality Strategy + Intention Taste + Refinement Soul! {P.S it also won’t generate all of the correct logo files for you, or tell you how to use them!}
I’ve been involved in many discussions about AI and its use in business of late, and don’t get me wrong, it can be very valuable! But let’s see how it stacks up against a graphic designer… AI might be fast, convenient and cheap, but it can’t replace: Human intuition Originality Strategy + Intention Taste + Refinement Soul! {P.S it also won’t generate all of the correct logo files for you, or tell you how to use them!}
I’ve been involved in many discussions about AI and its use in business of late, and don’t get me wrong, it can be very valuable! But let’s see how it stacks up against a graphic designer… AI might be fast, convenient and cheap, but it can’t replace: Human intuition Originality Strategy + Intention Taste + Refinement Soul! {P.S it also won’t generate all of the correct logo files for you, or tell you how to use them!}
@birdandbranchdesign
@birdandbranchdesign
•
Follow
I’ve been involved in many discussions about AI and its use in business of late, and don’t get me wrong, it can be very valuable! But let’s see how it stacks up against a graphic designer… AI might be fast, convenient and cheap, but it can’t replace: Human intuition Originality Strategy + Intention Taste + Refinement Soul! {P.S it also won’t generate all of the correct logo files for you, or tell you how to use them!}
6 months ago
View on Instagram |
8/8

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