But what is a brand strategy you say?
It is the foundation of your brand. From a carefully curated bio, a mission statement, the brand’s guiding values, unique selling proposition, brand personality (playful or strong, humorous or sassy) tone of voice (how that personality comes through in your copy), target audience, content pillars and more!
So why do I suggest you invest in your brand strategy (either before or in conjunction with your visual branding)?
It is the foundation of your business. It sets the tone (literally & figuratively) for everything that follows. Your logo, your website & its copy, social media- every. single. thing. that your business puts out into the world.
Things a killer brand strategy gives you:
CONSISTENCY- which leads to trust, and we connect with and buy from brands we trust.
CLARITY- know who your business serves, and how you’re going to do it
CONFIDENCE- when you know who you are, you’re more confident to step up and put yourself out there!
In my 13 years of designing brands for businesses, I can hand on my heart say that the most successful brands I’ve created have been ones that have had really strong foundations.
Who creates said ‘killer brand strategy’ you ask? Well I work with the amazing Clare from The Human Elements and she just GETS people, branding and business!
So if 2024 is the year your biz need a shiny new logo or rebrand, paired with a brand strategy that will take your business from strength to strength, let’s chat!
