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Bird & Branch Design

Bird & Branch Design

Hi! I'm Renae,
welcome to the nest!

creator

communicator

storyteller

You’re not just building a business, you’re building something with meaning.

You’ve poured your heart into your work, and now you’re ready for a brand that reflects that. You might be feeling stuck with visuals that no longer match your direction, or maybe you’re just starting out and want to get it right from the beginning. You know that branding is more than just a pretty logo- it’s your story, your values, your personality. I work with passionate, soul-led business owners who are ready to invest in branding that feels like them and connects with the people they’re here to serve.

That’s where I come in- to help bring your story to life through thoughtful, strategic design.

I’m Renae, the designer behind Bird & Branch- and a small business owner myself. I understand the messy middle, the to-do list overwhelm, the perfectionism trap. But I also know how powerful it is when your brand truly feels like you. With a degree in visual arts and communication and over a decade in design, I’ve seen how branding can transform not just how a business looks, but how it’s understood, remembered, and valued. Every brand I create is grounded in story and tailored with intention-  because no two businesses are alike, and yours deserves to be seen for what it truly is.

When I'm not designing beautiful brands,

you’ll find me running a music shop with my musician husband, parenting two energetic little humans, or indulging my inner nanna with cross-stitch, cuppas, and board games (rules are non-negotiable). I’m a left-handed, trombone-playing introvert with a deep love of storytelling. Writing, art or music, they’re all different ways of telling a story and I love them all, but ultimately they achieve the same thing- emotion and connection.

B & B

Get To Know Me

Favorite Travel Spot:   Edinburgh, Scotland

Can’t Live Without:   My MacBook

favourite book:   The Outlander Series or Fourth Wing

me in three words:   Quirky, Earnest, Independent

the perfect night:   Lasagne, wine + boardgames with friends

hobbies:   Playing trombone, cross-stitch, rollerblading

I LOVE WORKING WITH

Passionate, values-led business owners who care deeply about what they do and want their branding to reflect that.

People with big hearts, thoughtful ideas, and a story worth telling.
Does this sound like you?

Let's work together

@birdandbranchdesign

  • Today is International Hyperemesis Gravidarum Day. It’s not something I talk about often, but I lived through it- twice. And it was one of the hardest things I’ve ever experienced. HG isn’t just “morning sickness.” It’s relentless, all-consuming, and for me, it stripped away every ounce of energy, joy, and normalcy during my two pregnancies. It was hospital trips, isolation, guilt, and survival mode. But out of that fog, there were lessons that stuck with me. ✨ You never really know what someone is going through. I’ve learnt to carry that with me every day. The colleague who’s quiet, the friend who cancels last minute, the parent who looks like they’re just holding it together- we have no idea what their unseen battles are. 💛 Compassion matters. Especially the kind we offer ourselves. I had to learn to soften the voice in my head, to ask for help, and to accept that doing my best looked different on different days. (Still something I have to work on!) 🌿 This too shall pass. It became my quiet mantra. And eventually, the clouds did lift. Life returned, not the same- but deeper somehow. I still remind myself of this on the tough days. Nothing lasts forever, and there’s always light up ahead. If you’ve been through HG, or are in the middle of it now- I see you. You are strong beyond words. And if someone asks if you’ve tried ginger- you have my permission to smile politely and go scream into a pillow (when you really just want to punch them in the face 😜) @hyperemesisaustralia @youmeandhg @hgmoms #HyperemesisGravidarumAwareness #ThisTooShallPass #Compassion #MentalHealthMatters #PersonalPost #InternationalHGAwarenessDay
  • Over Easter hubby and I took the family to Tasmania and… wow. Not only is it breathtakingly beautiful but what really stood out was just how well-branded the entire state is. From airport signage to artisan markets, Tasmania knows exactly who it is- and that identity flows through everything. The tone, the visuals, the messaging… it all feels purposeful and unified. Fun fact? Tasmania was the first place in Australia to set up a statutory place-branding authority- basically, a team dedicated to shaping how people feel about the place, not just how it looks. And it shows. They’ve taken things that could be perceived as weakness ‘we’re isolated so everything from here costs more’ and turned them into points of difference and reasons to visit- ‘we are boutique and bespoke and focus on quality over quantity,’ and ‘we have something unique that you can’t find on the mainland.’ The focus on environment and protecting the wilderness is apparent wherever you go- there’s a connection to the land that feels so much stronger than much of mainland Australia, and everything from the signs along the highway, to the towns that incorporate quirky editions to celebrate their smallest residents [the penguin rubbish bins, road markers and giant 3m high penguin in the gorgeous sea-side town of Penguin] there’s a passion for nature that you can’t help but get swept up in. Combine the wilderness and breathtaking scenery with the history of the oldest towns in Australia with the most wonderfully quirky buildings, [and don’t even get me started on @monamuseum - I could do an entire post just on that crazy wonderful place!] we barely scratched the surface, and will not take any convincing to return to this beautiful part of Australia. It’s a brilliant reminder that branding isn’t just for products or businesses—it’s about identity, trust, and connection. Whether you’re a region, a shop, or a solo operator, your brand is the story you’re telling every day. So enjoy a short collection of the many photos and videos from our trip, and thanks to our travel guides and buddies @lorenandsteve - we loved exploring Tasmania with you! We went down for air, and discovered so much more.
  • Are you a small business owner wearing all the hats? 🤯 Struggling with creating captivating and on-brand social media content? You’re not alone! Don’t spend hours trying to come up with content and graphics for your socials- instead, come along to our Canva & Social Media workshop in Toowoomba next week and leave with 5 branded templates just for your biz, an professional audit of your socials, and a myriad of techniques to generate and plan your content. All for a fraction of the cost of custom graphics! With half the tickets already sold, this is your reminder to grab one for yourself! 🌟 Link in bio for more info! #SmallBusiness #SocialMediaHelp #ToowoombaSmallBusiness #ToowoombaEvents #DIYDesign
  • Controversial Tip: it's ok to start DIY with your branding. What?! A Graphic Designer suggesting you DON'T use her services? Hear me out. When you’re launching a business, it’s easy to get caught up in the perfect logo, the perfect brand colours, the perfect website. But here’s the truth—your brand will evolve as your business does. And in the beginning, spending big on branding before you’ve truly figured out your business and its target market, messaging, and long term vision *can* be a mistake. Instead of stalling your launch waiting for perfection, start with something. A simple, clear logo. Stick to text based logos, and steer clear of Canva templates that every man and his beauty salon have used. Pick a few colours that feel right and match your business 'vibe'. Be consistent in your choice of fonts and imagery. Build a website that gets the job done, and your name out there. Then, as your business grows and you understand your audience better, that’s the time to refine and invest in branding that truly represents where you're headed. I’ve seen too many business owners waste time (and money!) worrying about getting it just right before they even have customers or money coming through the door. The truth? Your first version doesn’t have to be forever—it just has to be functional while you find your feet. You may find after you test the waters that your business pivots, or you work out what it is you really want to be doing, and what's the point of investing in expensive branding if it no longer aligns so soon into your business journey? IN SAYING THAT, some businesses WILL benefit from professional branding from the start, especially if they're coming from a position of experience or are in a tried and tested market, or need to ensure they're looking absolutely schmick from the get go. But if you’re hesitating to launch because your branding isn’t perfect yet, take this as your sign to just start. Ugly, simple, DIY—it doesn’t matter. What matters is getting out there, proving your concept, and then refining your branding when the time is right.
  • So it turns out being an Adult/Mum/Business Owner is largely about being tired and Googling stuff am I right?! My Google search history is a thing of great mystery and often hilarity, and whilst the things I've Googled over the years have changed ('Can you die from sleep deprivation?' has turned into 'How to Stop My 8 Year Old Sleep Walking Every Night') I do find that I have a few business searches that keep coming back time and time again. Things like: ❔ Difference between Gross and Net Profit ❔ How to reply to an email without sounding passive-aggressive ❔ A3 Paper Size (why can I never remember this!) ❔ Best Size for Facebook Event Graphics ❔ Is Instagram Down Today? ❔ Best Music To Listen To For Productivity ❔ How Does LinkedIn Work? And don't get me started on how much I use IMDB when watching tv (sorry husband!). What things are you always Googling?
  • Branding is a promise. When you see the logo or identifying symbol of a brand, to you, there is an implied promise - probably based on the brand’s marketing or the experience you or someone you know has had with the brand. Though most brands have probably identified ‘the promise’ they wish to impart, it can still be subjective to the consumer. What does your business ‘promise’? Is it quality, reliability, good health, humour… the list goes on. Make sure what you promise to your customers is evident in your branding. Branding is more than just your logo. It is the colours you use, the design elements, photography and writing style, communication with your customers, {don’t forget your email signature!} clothes you wear and even your shop fit out. An example of a brand that nails their promise? @annah_farm Their tagline- 'honest, homemade, happiness' more than sums it up, and is displayed at every single touchpoint of the brand. One of my favourites of the Bird & Branch Design Alumni. What is your brand's promise? And is it showing throughout everything your business does?
  • 2025 has started off strong with the launch of THE MOST fun website for @beedigital_marketing 🐝 🖥 Emilee has been going great-guns with her business through word of mouth and social media, but the time had come to create her online 'hive' so that she could start selling digital products, and promoting her services further afield. I highly recommend you check out Bee Digital's Instagram for Business download on the new site, and if your 2025 bingo card includes a new website, send me a message!
  • I interrupt your Christmas-New Year break with a story from Christmas morning that is the perfect example of the power of brand recognition. We're sitting around the tree opening presents, when it comes time to open two big boxes that are almost the same size as my 7 year old. He and his sister haul them over and Henry spots a gap on his sister's box where the wrapping hasn't quite gone the full way round. All that he could see was a strip of dark blue, no writing or any other graphics, just 20cm or so of colour (swipe to see the colour). 'Whatever this is, it'll be good Lu!' he says. 'How do you know that?' I ask. 'Well it's from @adventurekingsgear Mum!' My 7 year old had guess what was in their presents, purely from a colour peeking through the paper. I wouldn't be surprised if something similar happened in your household, say if a certain hot pink colour was unwrapped? Imagine having a brand that was so strong, that a single glimpse of colour would have you instantly recognised? Now I'm not saying we're all going to reach meteoric levels of brand recognition like Barbie has, but Adventure Kings is an Aussie brand that has leveraged their brand so that a camping-mad 7 year old instantly recognises its products, simply by consistently using the same colour blue. Have a think about how you can improve on your brand recognition (and it doesn't have to be with a colour! Even a phrase can do the same thing for your brand! Think 'I'm lovin' It' or 'Did Somebody Say...' - tell me you aren't instantly humming along to the song used by KFC!) Want help creating a brand that sticks in your customer's minds? Hit me up in the new year! #brandrecognition #strongbrands #brandingspecialist #storytellingbydesign #australianbrands #australianbranddesigner
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Today is International Hyperemesis Gravidarum Day. It’s not something I talk about often, but I lived through it- twice. And it was one of the hardest things I’ve ever experienced. HG isn’t just “morning sickness.” It’s relentless, all-consuming, and for me, it stripped away every ounce of energy, joy, and normalcy during my two pregnancies. It was hospital trips, isolation, guilt, and survival mode. But out of that fog, there were lessons that stuck with me. ✨ You never really know what someone is going through. I’ve learnt to carry that with me every day. The colleague who’s quiet, the friend who cancels last minute, the parent who looks like they’re just holding it together- we have no idea what their unseen battles are. 💛 Compassion matters. Especially the kind we offer ourselves. I had to learn to soften the voice in my head, to ask for help, and to accept that doing my best looked different on different days. (Still something I have to work on!) 🌿 This too shall pass. It became my quiet mantra. And eventually, the clouds did lift. Life returned, not the same- but deeper somehow. I still remind myself of this on the tough days. Nothing lasts forever, and there’s always light up ahead. If you’ve been through HG, or are in the middle of it now- I see you. You are strong beyond words. And if someone asks if you’ve tried ginger- you have my permission to smile politely and go scream into a pillow (when you really just want to punch them in the face 😜) @hyperemesisaustralia @youmeandhg @hgmoms #HyperemesisGravidarumAwareness #ThisTooShallPass #Compassion #MentalHealthMatters #PersonalPost #InternationalHGAwarenessDay
Today is International Hyperemesis Gravidarum Day. It’s not something I talk about often, but I lived through it- twice. And it was one of the hardest things I’ve ever experienced. HG isn’t just “morning sickness.” It’s relentless, all-consuming, and for me, it stripped away every ounce of energy, joy, and normalcy during my two pregnancies. It was hospital trips, isolation, guilt, and survival mode. But out of that fog, there were lessons that stuck with me. ✨ You never really know what someone is going through. I’ve learnt to carry that with me every day. The colleague who’s quiet, the friend who cancels last minute, the parent who looks like they’re just holding it together- we have no idea what their unseen battles are. 💛 Compassion matters. Especially the kind we offer ourselves. I had to learn to soften the voice in my head, to ask for help, and to accept that doing my best looked different on different days. (Still something I have to work on!) 🌿 This too shall pass. It became my quiet mantra. And eventually, the clouds did lift. Life returned, not the same- but deeper somehow. I still remind myself of this on the tough days. Nothing lasts forever, and there’s always light up ahead. If you’ve been through HG, or are in the middle of it now- I see you. You are strong beyond words. And if someone asks if you’ve tried ginger- you have my permission to smile politely and go scream into a pillow (when you really just want to punch them in the face 😜) @hyperemesisaustralia @youmeandhg @hgmoms #HyperemesisGravidarumAwareness #ThisTooShallPass #Compassion #MentalHealthMatters #PersonalPost #InternationalHGAwarenessDay
Today is International Hyperemesis Gravidarum Day. It’s not something I talk about often, but I lived through it- twice. And it was one of the hardest things I’ve ever experienced. HG isn’t just “morning sickness.” It’s relentless, all-consuming, and for me, it stripped away every ounce of energy, joy, and normalcy during my two pregnancies. It was hospital trips, isolation, guilt, and survival mode. But out of that fog, there were lessons that stuck with me. ✨ You never really know what someone is going through. I’ve learnt to carry that with me every day. The colleague who’s quiet, the friend who cancels last minute, the parent who looks like they’re just holding it together- we have no idea what their unseen battles are. 💛 Compassion matters. Especially the kind we offer ourselves. I had to learn to soften the voice in my head, to ask for help, and to accept that doing my best looked different on different days. (Still something I have to work on!) 🌿 This too shall pass. It became my quiet mantra. And eventually, the clouds did lift. Life returned, not the same- but deeper somehow. I still remind myself of this on the tough days. Nothing lasts forever, and there’s always light up ahead. If you’ve been through HG, or are in the middle of it now- I see you. You are strong beyond words. And if someone asks if you’ve tried ginger- you have my permission to smile politely and go scream into a pillow (when you really just want to punch them in the face 😜) @hyperemesisaustralia @youmeandhg @hgmoms #HyperemesisGravidarumAwareness #ThisTooShallPass #Compassion #MentalHealthMatters #PersonalPost #InternationalHGAwarenessDay
Today is International Hyperemesis Gravidarum Day. It’s not something I talk about often, but I lived through it- twice. And it was one of the hardest things I’ve ever experienced. HG isn’t just “morning sickness.” It’s relentless, all-consuming, and for me, it stripped away every ounce of energy, joy, and normalcy during my two pregnancies. It was hospital trips, isolation, guilt, and survival mode. But out of that fog, there were lessons that stuck with me. ✨ You never really know what someone is going through. I’ve learnt to carry that with me every day. The colleague who’s quiet, the friend who cancels last minute, the parent who looks like they’re just holding it together- we have no idea what their unseen battles are. 💛 Compassion matters. Especially the kind we offer ourselves. I had to learn to soften the voice in my head, to ask for help, and to accept that doing my best looked different on different days. (Still something I have to work on!) 🌿 This too shall pass. It became my quiet mantra. And eventually, the clouds did lift. Life returned, not the same- but deeper somehow. I still remind myself of this on the tough days. Nothing lasts forever, and there’s always light up ahead. If you’ve been through HG, or are in the middle of it now- I see you. You are strong beyond words. And if someone asks if you’ve tried ginger- you have my permission to smile politely and go scream into a pillow (when you really just want to punch them in the face 😜) @hyperemesisaustralia @youmeandhg @hgmoms #HyperemesisGravidarumAwareness #ThisTooShallPass #Compassion #MentalHealthMatters #PersonalPost #InternationalHGAwarenessDay
Today is International Hyperemesis Gravidarum Day. It’s not something I talk about often, but I lived through it- twice. And it was one of the hardest things I’ve ever experienced. HG isn’t just “morning sickness.” It’s relentless, all-consuming, and for me, it stripped away every ounce of energy, joy, and normalcy during my two pregnancies. It was hospital trips, isolation, guilt, and survival mode. But out of that fog, there were lessons that stuck with me. ✨ You never really know what someone is going through. I’ve learnt to carry that with me every day. The colleague who’s quiet, the friend who cancels last minute, the parent who looks like they’re just holding it together- we have no idea what their unseen battles are. 💛 Compassion matters. Especially the kind we offer ourselves. I had to learn to soften the voice in my head, to ask for help, and to accept that doing my best looked different on different days. (Still something I have to work on!) 🌿 This too shall pass. It became my quiet mantra. And eventually, the clouds did lift. Life returned, not the same- but deeper somehow. I still remind myself of this on the tough days. Nothing lasts forever, and there’s always light up ahead. If you’ve been through HG, or are in the middle of it now- I see you. You are strong beyond words. And if someone asks if you’ve tried ginger- you have my permission to smile politely and go scream into a pillow (when you really just want to punch them in the face 😜) @hyperemesisaustralia @youmeandhg @hgmoms #HyperemesisGravidarumAwareness #ThisTooShallPass #Compassion #MentalHealthMatters #PersonalPost #InternationalHGAwarenessDay
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Today is International Hyperemesis Gravidarum Day. It’s not something I talk about often, but I lived through it- twice. And it was one of the hardest things I’ve ever experienced. HG isn’t just “morning sickness.” It’s relentless, all-consuming, and for me, it stripped away every ounce of energy, joy, and normalcy during my two pregnancies. It was hospital trips, isolation, guilt, and survival mode. But out of that fog, there were lessons that stuck with me. ✨ You never really know what someone is going through. I’ve learnt to carry that with me every day. The colleague who’s quiet, the friend who cancels last minute, the parent who looks like they’re just holding it together- we have no idea what their unseen battles are. 💛 Compassion matters. Especially the kind we offer ourselves. I had to learn to soften the voice in my head, to ask for help, and to accept that doing my best looked different on different days. (Still something I have to work on!) 🌿 This too shall pass. It became my quiet mantra. And eventually, the clouds did lift. Life returned, not the same- but deeper somehow. I still remind myself of this on the tough days. Nothing lasts forever, and there’s always light up ahead. If you’ve been through HG, or are in the middle of it now- I see you. You are strong beyond words. And if someone asks if you’ve tried ginger- you have my permission to smile politely and go scream into a pillow (when you really just want to punch them in the face 😜) @hyperemesisaustralia @youmeandhg @hgmoms #HyperemesisGravidarumAwareness #ThisTooShallPass #Compassion #MentalHealthMatters #PersonalPost #InternationalHGAwarenessDay
1 month ago
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Over Easter hubby and I took the family to Tasmania and… wow. Not only is it breathtakingly beautiful but what really stood out was just how well-branded the entire state is. From airport signage to artisan markets, Tasmania knows exactly who it is- and that identity flows through everything. The tone, the visuals, the messaging… it all feels purposeful and unified. Fun fact? Tasmania was the first place in Australia to set up a statutory place-branding authority- basically, a team dedicated to shaping how people feel about the place, not just how it looks. And it shows. They’ve taken things that could be perceived as weakness ‘we’re isolated so everything from here costs more’ and turned them into points of difference and reasons to visit- ‘we are boutique and bespoke and focus on quality over quantity,’ and ‘we have something unique that you can’t find on the mainland.’ The focus on environment and protecting the wilderness is apparent wherever you go- there’s a connection to the land that feels so much stronger than much of mainland Australia, and everything from the signs along the highway, to the towns that incorporate quirky editions to celebrate their smallest residents [the penguin rubbish bins, road markers and giant 3m high penguin in the gorgeous sea-side town of Penguin] there’s a passion for nature that you can’t help but get swept up in. Combine the wilderness and breathtaking scenery with the history of the oldest towns in Australia with the most wonderfully quirky buildings, [and don’t even get me started on @monamuseum - I could do an entire post just on that crazy wonderful place!] we barely scratched the surface, and will not take any convincing to return to this beautiful part of Australia. It’s a brilliant reminder that branding isn’t just for products or businesses—it’s about identity, trust, and connection. Whether you’re a region, a shop, or a solo operator, your brand is the story you’re telling every day. So enjoy a short collection of the many photos and videos from our trip, and thanks to our travel guides and buddies @lorenandsteve - we loved exploring Tasmania with you! We went down for air, and discovered so much more.
1 month ago
View on Instagram |
2/8
Are you a small business owner wearing all the hats? 🤯 Struggling with creating captivating and on-brand social media content? You’re not alone! Don’t spend hours trying to come up with content and graphics for your socials- instead, come along to our Canva & Social Media workshop in Toowoomba next week and leave with 5 branded templates just for your biz, an professional audit of your socials, and a myriad of techniques to generate and plan your content. All for a fraction of the cost of custom graphics! With half the tickets already sold, this is your reminder to grab one for yourself! 🌟 Link in bio for more info! #SmallBusiness #SocialMediaHelp #ToowoombaSmallBusiness #ToowoombaEvents #DIYDesign
@birdandbranchdesign
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Are you a small business owner wearing all the hats? 🤯 Struggling with creating captivating and on-brand social media content? You’re not alone! Don’t spend hours trying to come up with content and graphics for your socials- instead, come along to our Canva & Social Media workshop in Toowoomba next week and leave with 5 branded templates just for your biz, an professional audit of your socials, and a myriad of techniques to generate and plan your content. All for a fraction of the cost of custom graphics! With half the tickets already sold, this is your reminder to grab one for yourself! 🌟 Link in bio for more info! #SmallBusiness #SocialMediaHelp #ToowoombaSmallBusiness #ToowoombaEvents #DIYDesign
3 months ago
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3/8
Controversial Tip: it's ok to start DIY with your branding. What?! A Graphic Designer suggesting you DON'T use her services? Hear me out. When you’re launching a business, it’s easy to get caught up in the perfect logo, the perfect brand colours, the perfect website. But here’s the truth—your brand will evolve as your business does. And in the beginning, spending big on branding before you’ve truly figured out your business and its target market, messaging, and long term vision *can* be a mistake. Instead of stalling your launch waiting for perfection, start with something. A simple, clear logo. Stick to text based logos, and steer clear of Canva templates that every man and his beauty salon have used. Pick a few colours that feel right and match your business 'vibe'. Be consistent in your choice of fonts and imagery. Build a website that gets the job done, and your name out there. Then, as your business grows and you understand your audience better, that’s the time to refine and invest in branding that truly represents where you're headed. I’ve seen too many business owners waste time (and money!) worrying about getting it just right before they even have customers or money coming through the door. The truth? Your first version doesn’t have to be forever—it just has to be functional while you find your feet. You may find after you test the waters that your business pivots, or you work out what it is you really want to be doing, and what's the point of investing in expensive branding if it no longer aligns so soon into your business journey? IN SAYING THAT, some businesses WILL benefit from professional branding from the start, especially if they're coming from a position of experience or are in a tried and tested market, or need to ensure they're looking absolutely schmick from the get go. But if you’re hesitating to launch because your branding isn’t perfect yet, take this as your sign to just start. Ugly, simple, DIY—it doesn’t matter. What matters is getting out there, proving your concept, and then refining your branding when the time is right.
@birdandbranchdesign
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•
Follow
Controversial Tip: it's ok to start DIY with your branding. What?! A Graphic Designer suggesting you DON'T use her services? Hear me out. When you’re launching a business, it’s easy to get caught up in the perfect logo, the perfect brand colours, the perfect website. But here’s the truth—your brand will evolve as your business does. And in the beginning, spending big on branding before you’ve truly figured out your business and its target market, messaging, and long term vision *can* be a mistake. Instead of stalling your launch waiting for perfection, start with something. A simple, clear logo. Stick to text based logos, and steer clear of Canva templates that every man and his beauty salon have used. Pick a few colours that feel right and match your business 'vibe'. Be consistent in your choice of fonts and imagery. Build a website that gets the job done, and your name out there. Then, as your business grows and you understand your audience better, that’s the time to refine and invest in branding that truly represents where you're headed. I’ve seen too many business owners waste time (and money!) worrying about getting it just right before they even have customers or money coming through the door. The truth? Your first version doesn’t have to be forever—it just has to be functional while you find your feet. You may find after you test the waters that your business pivots, or you work out what it is you really want to be doing, and what's the point of investing in expensive branding if it no longer aligns so soon into your business journey? IN SAYING THAT, some businesses WILL benefit from professional branding from the start, especially if they're coming from a position of experience or are in a tried and tested market, or need to ensure they're looking absolutely schmick from the get go. But if you’re hesitating to launch because your branding isn’t perfect yet, take this as your sign to just start. Ugly, simple, DIY—it doesn’t matter. What matters is getting out there, proving your concept, and then refining your branding when the time is right.
4 months ago
View on Instagram |
4/8
So it turns out being an Adult/Mum/Business Owner is largely about being tired and Googling stuff am I right?! My Google search history is a thing of great mystery and often hilarity, and whilst the things I've Googled over the years have changed ('Can you die from sleep deprivation?' has turned into 'How to Stop My 8 Year Old Sleep Walking Every Night') I do find that I have a few business searches that keep coming back time and time again. Things like: ❔ Difference between Gross and Net Profit ❔ How to reply to an email without sounding passive-aggressive ❔ A3 Paper Size (why can I never remember this!) ❔ Best Size for Facebook Event Graphics ❔ Is Instagram Down Today? ❔ Best Music To Listen To For Productivity ❔ How Does LinkedIn Work? And don't get me started on how much I use IMDB when watching tv (sorry husband!). What things are you always Googling?
@birdandbranchdesign
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So it turns out being an Adult/Mum/Business Owner is largely about being tired and Googling stuff am I right?! My Google search history is a thing of great mystery and often hilarity, and whilst the things I've Googled over the years have changed ('Can you die from sleep deprivation?' has turned into 'How to Stop My 8 Year Old Sleep Walking Every Night') I do find that I have a few business searches that keep coming back time and time again. Things like: ❔ Difference between Gross and Net Profit ❔ How to reply to an email without sounding passive-aggressive ❔ A3 Paper Size (why can I never remember this!) ❔ Best Size for Facebook Event Graphics ❔ Is Instagram Down Today? ❔ Best Music To Listen To For Productivity ❔ How Does LinkedIn Work? And don't get me started on how much I use IMDB when watching tv (sorry husband!). What things are you always Googling?
4 months ago
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5/8
Branding is a promise. When you see the logo or identifying symbol of a brand, to you, there is an implied promise - probably based on the brand’s marketing or the experience you or someone you know has had with the brand. Though most brands have probably identified ‘the promise’ they wish to impart, it can still be subjective to the consumer. What does your business ‘promise’? Is it quality, reliability, good health, humour… the list goes on. Make sure what you promise to your customers is evident in your branding. Branding is more than just your logo. It is the colours you use, the design elements, photography and writing style, communication with your customers, {don’t forget your email signature!} clothes you wear and even your shop fit out. An example of a brand that nails their promise? @annah_farm Their tagline- 'honest, homemade, happiness' more than sums it up, and is displayed at every single touchpoint of the brand. One of my favourites of the Bird & Branch Design Alumni. What is your brand's promise? And is it showing throughout everything your business does?
Branding is a promise. When you see the logo or identifying symbol of a brand, to you, there is an implied promise - probably based on the brand’s marketing or the experience you or someone you know has had with the brand. Though most brands have probably identified ‘the promise’ they wish to impart, it can still be subjective to the consumer. What does your business ‘promise’? Is it quality, reliability, good health, humour… the list goes on. Make sure what you promise to your customers is evident in your branding. Branding is more than just your logo. It is the colours you use, the design elements, photography and writing style, communication with your customers, {don’t forget your email signature!} clothes you wear and even your shop fit out. An example of a brand that nails their promise? @annah_farm Their tagline- 'honest, homemade, happiness' more than sums it up, and is displayed at every single touchpoint of the brand. One of my favourites of the Bird & Branch Design Alumni. What is your brand's promise? And is it showing throughout everything your business does?
Branding is a promise. When you see the logo or identifying symbol of a brand, to you, there is an implied promise - probably based on the brand’s marketing or the experience you or someone you know has had with the brand. Though most brands have probably identified ‘the promise’ they wish to impart, it can still be subjective to the consumer. What does your business ‘promise’? Is it quality, reliability, good health, humour… the list goes on. Make sure what you promise to your customers is evident in your branding. Branding is more than just your logo. It is the colours you use, the design elements, photography and writing style, communication with your customers, {don’t forget your email signature!} clothes you wear and even your shop fit out. An example of a brand that nails their promise? @annah_farm Their tagline- 'honest, homemade, happiness' more than sums it up, and is displayed at every single touchpoint of the brand. One of my favourites of the Bird & Branch Design Alumni. What is your brand's promise? And is it showing throughout everything your business does?
Branding is a promise. When you see the logo or identifying symbol of a brand, to you, there is an implied promise - probably based on the brand’s marketing or the experience you or someone you know has had with the brand. Though most brands have probably identified ‘the promise’ they wish to impart, it can still be subjective to the consumer. What does your business ‘promise’? Is it quality, reliability, good health, humour… the list goes on. Make sure what you promise to your customers is evident in your branding. Branding is more than just your logo. It is the colours you use, the design elements, photography and writing style, communication with your customers, {don’t forget your email signature!} clothes you wear and even your shop fit out. An example of a brand that nails their promise? @annah_farm Their tagline- 'honest, homemade, happiness' more than sums it up, and is displayed at every single touchpoint of the brand. One of my favourites of the Bird & Branch Design Alumni. What is your brand's promise? And is it showing throughout everything your business does?
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Branding is a promise. When you see the logo or identifying symbol of a brand, to you, there is an implied promise - probably based on the brand’s marketing or the experience you or someone you know has had with the brand. Though most brands have probably identified ‘the promise’ they wish to impart, it can still be subjective to the consumer. What does your business ‘promise’? Is it quality, reliability, good health, humour… the list goes on. Make sure what you promise to your customers is evident in your branding. Branding is more than just your logo. It is the colours you use, the design elements, photography and writing style, communication with your customers, {don’t forget your email signature!} clothes you wear and even your shop fit out. An example of a brand that nails their promise? @annah_farm Their tagline- 'honest, homemade, happiness' more than sums it up, and is displayed at every single touchpoint of the brand. One of my favourites of the Bird & Branch Design Alumni. What is your brand's promise? And is it showing throughout everything your business does?
4 months ago
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6/8
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2025 has started off strong with the launch of THE MOST fun website for @beedigital_marketing 🐝 🖥 Emilee has been going great-guns with her business through word of mouth and social media, but the time had come to create her online 'hive' so that she could start selling digital products, and promoting her services further afield. I highly recommend you check out Bee Digital's Instagram for Business download on the new site, and if your 2025 bingo card includes a new website, send me a message!
5 months ago
View on Instagram |
7/8
I interrupt your Christmas-New Year break with a story from Christmas morning that is the perfect example of the power of brand recognition. We're sitting around the tree opening presents, when it comes time to open two big boxes that are almost the same size as my 7 year old. He and his sister haul them over and Henry spots a gap on his sister's box where the wrapping hasn't quite gone the full way round. All that he could see was a strip of dark blue, no writing or any other graphics, just 20cm or so of colour (swipe to see the colour). 'Whatever this is, it'll be good Lu!' he says. 'How do you know that?' I ask. 'Well it's from @adventurekingsgear Mum!' My 7 year old had guess what was in their presents, purely from a colour peeking through the paper. I wouldn't be surprised if something similar happened in your household, say if a certain hot pink colour was unwrapped? Imagine having a brand that was so strong, that a single glimpse of colour would have you instantly recognised? Now I'm not saying we're all going to reach meteoric levels of brand recognition like Barbie has, but Adventure Kings is an Aussie brand that has leveraged their brand so that a camping-mad 7 year old instantly recognises its products, simply by consistently using the same colour blue. Have a think about how you can improve on your brand recognition (and it doesn't have to be with a colour! Even a phrase can do the same thing for your brand! Think 'I'm lovin' It' or 'Did Somebody Say...' - tell me you aren't instantly humming along to the song used by KFC!) Want help creating a brand that sticks in your customer's minds? Hit me up in the new year! #brandrecognition #strongbrands #brandingspecialist #storytellingbydesign #australianbrands #australianbranddesigner
I interrupt your Christmas-New Year break with a story from Christmas morning that is the perfect example of the power of brand recognition. We're sitting around the tree opening presents, when it comes time to open two big boxes that are almost the same size as my 7 year old. He and his sister haul them over and Henry spots a gap on his sister's box where the wrapping hasn't quite gone the full way round. All that he could see was a strip of dark blue, no writing or any other graphics, just 20cm or so of colour (swipe to see the colour). 'Whatever this is, it'll be good Lu!' he says. 'How do you know that?' I ask. 'Well it's from @adventurekingsgear Mum!' My 7 year old had guess what was in their presents, purely from a colour peeking through the paper. I wouldn't be surprised if something similar happened in your household, say if a certain hot pink colour was unwrapped? Imagine having a brand that was so strong, that a single glimpse of colour would have you instantly recognised? Now I'm not saying we're all going to reach meteoric levels of brand recognition like Barbie has, but Adventure Kings is an Aussie brand that has leveraged their brand so that a camping-mad 7 year old instantly recognises its products, simply by consistently using the same colour blue. Have a think about how you can improve on your brand recognition (and it doesn't have to be with a colour! Even a phrase can do the same thing for your brand! Think 'I'm lovin' It' or 'Did Somebody Say...' - tell me you aren't instantly humming along to the song used by KFC!) Want help creating a brand that sticks in your customer's minds? Hit me up in the new year! #brandrecognition #strongbrands #brandingspecialist #storytellingbydesign #australianbrands #australianbranddesigner
I interrupt your Christmas-New Year break with a story from Christmas morning that is the perfect example of the power of brand recognition. We're sitting around the tree opening presents, when it comes time to open two big boxes that are almost the same size as my 7 year old. He and his sister haul them over and Henry spots a gap on his sister's box where the wrapping hasn't quite gone the full way round. All that he could see was a strip of dark blue, no writing or any other graphics, just 20cm or so of colour (swipe to see the colour). 'Whatever this is, it'll be good Lu!' he says. 'How do you know that?' I ask. 'Well it's from @adventurekingsgear Mum!' My 7 year old had guess what was in their presents, purely from a colour peeking through the paper. I wouldn't be surprised if something similar happened in your household, say if a certain hot pink colour was unwrapped? Imagine having a brand that was so strong, that a single glimpse of colour would have you instantly recognised? Now I'm not saying we're all going to reach meteoric levels of brand recognition like Barbie has, but Adventure Kings is an Aussie brand that has leveraged their brand so that a camping-mad 7 year old instantly recognises its products, simply by consistently using the same colour blue. Have a think about how you can improve on your brand recognition (and it doesn't have to be with a colour! Even a phrase can do the same thing for your brand! Think 'I'm lovin' It' or 'Did Somebody Say...' - tell me you aren't instantly humming along to the song used by KFC!) Want help creating a brand that sticks in your customer's minds? Hit me up in the new year! #brandrecognition #strongbrands #brandingspecialist #storytellingbydesign #australianbrands #australianbranddesigner
@birdandbranchdesign
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I interrupt your Christmas-New Year break with a story from Christmas morning that is the perfect example of the power of brand recognition. We're sitting around the tree opening presents, when it comes time to open two big boxes that are almost the same size as my 7 year old. He and his sister haul them over and Henry spots a gap on his sister's box where the wrapping hasn't quite gone the full way round. All that he could see was a strip of dark blue, no writing or any other graphics, just 20cm or so of colour (swipe to see the colour). 'Whatever this is, it'll be good Lu!' he says. 'How do you know that?' I ask. 'Well it's from @adventurekingsgear Mum!' My 7 year old had guess what was in their presents, purely from a colour peeking through the paper. I wouldn't be surprised if something similar happened in your household, say if a certain hot pink colour was unwrapped? Imagine having a brand that was so strong, that a single glimpse of colour would have you instantly recognised? Now I'm not saying we're all going to reach meteoric levels of brand recognition like Barbie has, but Adventure Kings is an Aussie brand that has leveraged their brand so that a camping-mad 7 year old instantly recognises its products, simply by consistently using the same colour blue. Have a think about how you can improve on your brand recognition (and it doesn't have to be with a colour! Even a phrase can do the same thing for your brand! Think 'I'm lovin' It' or 'Did Somebody Say...' - tell me you aren't instantly humming along to the song used by KFC!) Want help creating a brand that sticks in your customer's minds? Hit me up in the new year! #brandrecognition #strongbrands #brandingspecialist #storytellingbydesign #australianbrands #australianbranddesigner
6 months ago
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8/8

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