Transform Your Social Media Presence with Expert Guidance and Hands-On Training
29th NOVEMBER 2024 | 9:30AM – 12:00PM | TOOWOOMBA
The design & social media workshop for ambitious business owners who want to level up their business marketing.
It's tough out there, and we don't all have the budgets to buy custom designed social media graphics or hire a social media strategist.
This is where Bird & Bee come in! Your business besties Renae and Emilee combine our 20+ years of Design and Marketing experience to provide you with the tools and knowledge to elevate your brand’s online presence, attract more followers, and make a lasting impact with eye-catching content.
Unlock the secrets to creating stunning, cohesive visuals for your brand across all social media platforms with our Canva and Social Media Essentials Course.
Key takeaways
- 4 professional social media templates in Canva
- Tips on getting the most out of Canva for your business
- A personalised audit of your current social media account
- Help to set up your Canva Brand Kit for consistent branding
- ChatGPT prompts to take home and generate or repurpose social media content
- Access to a private Facebook Group to access ongoing support.
over $600 worth of value!
This course is for you if...
- You’re a small business owner wearing all the hats
- You are responsible for a brand’ssocial media
- You want to elevate youronline presence withconsistent, professionaland on-brand images
- You struggle with coming up with content ideas, and then turning them captivating visuals
- You are not a graphic designer!
Course Outline
Welcome
Importance of good design for social media presence.
Getting Started with Canva –
- Creating a Canva account. The difference between free and pro.
- Navigating the Canva dashboard.
- Overview of the main tools and features.
- Using folders and organisation
- Template Folder
- Using the Mock Up App
- Connecting Instagram to your Canva account
Creating your brand kit
How to select templates based on social media platform requirements (e.g., Instagram, Facebook, Twitter).
Customising Templates to suit your brand, and the importance of consistency
The importance of white space
Fonts & Typography
Inserting images and elements
Resizing designs
Ways to Recycle and repurpose photos
Suggestions for Free Stock Image Sites
Creating from scratch and starting a design without a template
Using grids and frames and playing with white space
Design Elements and Special Effects
Adding icons, shapes, and illustrations
Using filters and effects to enhance images
Downloading the correct file type
How to use Chat GPT to generate and repurpose content
- prompts
- language
- instructions
- editing
How to implement in your social strategy
Hands-On Practice
Participants are guided to create 5 of their own social media graphic using Canva.
Guided support and feedback.
Q&A and Troubleshooting
Common issues and how to solve them.
Who are we?
Renae from Bird & Branch Design
- Left-handed, trombone-playing introvert
- Loves a good game night
- Graphic Designer for 15 years
- Storyteller and Branding Specialist
Emilee from Bee Digital Social
- the always tired, Real Housewives watching, recovering perfectionist
- Marketer 20+ years
- Social Media Junkie
- Passionate about small business
Both mums, coffee addicts business owners, work wives and your soon-to-be business besties
The Finer Details
- WHEN: 29th November 2024
- TIME: 9:30am - 12:00am
- WHERE: Emerald Kove Boardroom, 86-88 Water Street South Toowoomba
- INVESTMENT: $249
Your Questions Answered
No prior experience is necessary! This course is designed for beginners and anyone looking to enhance their social media presence.
That being said, if you have experience with Canva, you will still get lots out of our course- we dive into how to how to apply design and brand principals to your brand, and there will be opportunities to extend on your knowledge, ask questions and of course learn how to then translate this into a captivating and professional social media presence.
The course runs for two hours, ensuring you have ample time to learn and practice each topic covered.
You’ll need a laptop or tablet with internet access. There will be free wifi available to connect to.
If you already have a Canva account, please bring your login details. If not, we’ll help you set one up. To get the most out of Canva we do recommend you sign up to Canva Pro ($165 per year and well worth it!) But you can still complete the course using the free account.
You will also need all of your brand assets, ready to create your Brand Kit in Canva. This includes all versions of your logo files, your brand colours and their codes, the fonts you use and any additional graphics (think illustrations, icons, patterns etc.)
A Canva Brand Kit helps you maintain consistent branding across all your designs. We’ll guide you in setting up your Brand Kit to ensure your visuals align with your brand identity.
If you don’t have logo files, colours or fonts for your brand, get in touch with Renae and we can talk about what you might need. You can still complete our course without a complete brand, and it is something we can work on building together!
Before the course, you’ll submit your current social media images. Renae and Emilee will review them and provide a personalized audit with actionable feedback during the course.
You’ll have access to a private Facebook Group where you can ask questions, share your work, and get ongoing support from Renae, Emilee, and fellow participants.
You’ll walk away with 5 social media templates that will be customized to fit your brand’s unique style and needs.
These might include a testimonial template, a carousel, a checklist, a quote template, reel covers, story templates, highlights covers.
Yes, Canva has a mobile app that you can use. However, for this course, we recommend using a laptop or tablet for a better learning experience.
We’ll teach you how to use the ChatGPT prompts we supply to customise for your business and generate and repurpose engaging social media content, making your content creation process easier and more efficient.
Yes, to ensure personalized attention and effective learning, we limit the number of participants. Early registration is recommended to secure your place!
If you are no longer able to attend the course, you are able to transfer your ticket to another participant, or you can keep your ticket and attend a future course.
Renae and Emilee bring over 20 years of combined experience in design and marketing, providing you with practical, expert guidance. Plus, being an in-person workshop, we will customise our focus to you and your business, which ensures you’ll have the tools to create stunning visuals even without a design background, all on brand!